Mary O’Keeffe
Policy - Tourism
The total on-Island visitor expenditure in 2014 was £232 million, an average of £331 per visitor. Not only is this good for our economy but good attractions and facilities also improved our living experiences in Jersey and how we spend our leisure time in Jersey. We only have to look at our streets this summer to recognize that there is more vibrancy and energy in our island and I hope to see this continue How can we improve our visitor numbers and maintain the right balance. Jersey marketing: Businesses and organisations in any destination need a shared approach to achieve effective brand development and strategic marketing. Ideally the brand identity stretches to other sectors of the economy – the produce, art and crafts culture and investment promotion. It is most effective when businesses support the branding by aligning their individual promotional activities where appropriate, using the same language, stories and style to maximise impact in the marketplace. Key activities for the tourism may be: Identifying, agreeing & targeting priority markets, using appropriate channels and working with appropriate partners Raising awareness of Jersey among key target markets – through developing, agreeing and disseminating a Shared Story Providing Jersey’s visitor industry with joint marketing opportunities (e.g. seasonal campaigns, brochure, website, digital marketing, marketing partnerships) and with marketing services (e.g. an image library) Collecting, researching and disseminating market intelligence and performance data, so that Jersey’s visitor industry can make informed decisions about investment and marketing. Jersey improvement is about what sort of place you want Jersey to be in years to come, and how you will improve the offer for the visitors you target. What should change, what should stay the same? What new experiences and activities will Jersey offer, what type of accommodation should it develop? What are the priorities for investment in the infrastructure? What support and advice do businesses need to improve their competitiveness and customer service standards? There is a need for a common understanding about the direction of travel. So key tasks for the tourism structure are: Agreeing and carrying through a product improvement plan Supporting and advocating change and investment where it is needed Promoting awareness of best practice and markets trends Facilitating training and quality improvements Encouraging networking and collaboration between businesses Coordination of major events. Event lead Tourism E health Have a signed up membership scheme between businesses and Tourism / locate / e health
Email:  info@mary.je Mobile: +44 (0)7797 852273
Mary O’Keeffe
Policy - Tourism
The total on-Island visitor expenditure in 2014 was £232 million, an average of £331 per visitor. Not only is this good for our economy but good attractions and facilities also improved our living experiences in Jersey and how we spend our leisure time in Jersey. We only have to look at our streets this summer to recognize that there is more vibrancy and energy in our island and I hope to see this continue How can we improve our visitor numbers and maintain the right balance. Jersey marketing: Businesses and organisations in any destination need a shared approach to achieve effective brand development and strategic marketing. Ideally the brand identity stretches to other sectors of the economy – the produce, art and crafts culture and investment promotion. It is most effective when businesses support the branding by aligning their individual promotional activities where appropriate, using the same language, stories and style to maximise impact in the marketplace. Key activities for the tourism may be: Identifying, agreeing & targeting priority markets, using appropriate channels and working with appropriate partners Raising awareness of Jersey among key target markets – through developing, agreeing and disseminating a Shared Story Providing Jersey’s visitor industry with joint marketing opportunities (e.g. seasonal campaigns, brochure, website, digital marketing, marketing partnerships) and with marketing services (e.g. an image library) Collecting, researching and disseminating market intelligence and performance data, so that Jersey’s visitor industry can make informed decisions about investment and marketing. Jersey improvement is about what sort of place you want Jersey to be in years to come, and how you will improve the offer for the visitors you target. What should change, what should stay the same? What new experiences and activities will Jersey offer, what type of accommodation should it develop? What are the priorities for investment in the infrastructure? What support and advice do businesses need to improve their competitiveness and customer service standards? There is a need for a common understanding about the direction of travel. So key tasks for the tourism structure are: Agreeing and carrying through a product improvement plan Supporting and advocating change and investment where it is needed Promoting awareness of best practice and markets trends Facilitating training and quality improvements Encouraging networking and collaboration between businesses Coordination of major events. Event lead Tourism E health Have a signed up membership scheme between businesses and Tourism / locate / e health
Email:  info@mary.je Mobile: +44 (0)7797 852273
@maryfordeupty